Jony Ive and Marc Newson Design Ferrari's First EV Interior with Analog Charm
Jony Ive and Marc Newson, two of the world's most celebrated industrial designers, have brought a distinctly old-school aesthetic to the interior of Ferrari's first electric vehicle, the Ferrari Luce. Rather than following the minimalist, screen-dominated approach favored by many EV manufacturers, the duo opted for analogue dials, tactile aluminum switches, and an abundance of physical buttons.
The design philosophy represents a deliberate counterpoint to the touchscreen-heavy interiors that have become standard in modern electric vehicles. By blending traditional automotive craftsmanship with the electric powertrain, Ive and Newson aim to preserve the visceral, driver-focused experience that Ferrari is known for while embracing the shift to electrification. The interior signals that luxury EVs don't have to abandon the tactile pleasures of physical controls in pursuit of technological modernity.
The design philosophy represents a deliberate counterpoint to the touchscreen-heavy interiors that have become standard in modern electric vehicles. By blending traditional automotive craftsmanship with the electric powertrain, Ive and Newson aim to preserve the visceral, driver-focused experience that Ferrari is known for while embracing the shift to electrification. The interior signals that luxury EVs don't have to abandon the tactile pleasures of physical controls in pursuit of technological modernity.